Marketing communication dissertation proposal

Jon Tait. The rise of online and social echo chambers and the impact they have on decision-making. Julio Romo. How low can production values be? We're in the social media age, with Facebook Live, YouTube live streaming as video-based platforms, and Facebook and LinkedIn and lots more as type-based platforms.

So how garbled can the sound be, how fuzzy can the video be, how distorted can the speakers be, and so on? Brian Kilgore. How can global, US-run social networks effectively deal with personal attacks, death threats or even define trolling, when they have a US President that is normalising [trolling]? Explore emerging strategies as companies increasingly need to market to an algorithm [rather than a human being].

Rob Flaherty. The impact of artificial intelligence on content creation and distribution. Explore ethics, impact on jobs, and the relationship between the quality and quantity of content and the role it plays in manipulating the human brain. Helen Keegan. Explore digital as a means of genuine business transformation, compared with when it is used as a bolt on or stick plaster.

Dan Purvis. Are we teaching students the necessary skills to succeed in the industry locally, nationally, and globally? Ai Addyson-Zhang.

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How do leading public relations companies and agencies perceive the validity of public relations education? Explore the fundamental changes of internal communication due to internal social media. Holger Sievert. Explore the application of social media in hospitals as part of the patient journey. Alexander Verstappen. What role should public relations play in a hostile takeover? How can it be justified, and used as a positive promotion of the business? Ella Minty. Should public relations practitioners own or participate in the company narrative or content strategy as part of an integrated public relations approach?

Marketing Dissertation Topics - Ideas & Examples by Experts

Ruth Jones. Stephen Waddington Corporate communication, public relations, marketing and social media. Get In Touch. Feb 9.

Stephen Waddington. Thank you to everyone who participated in the discussion. The only way is ethics How does post truth or fake news change the way public relations operates and how does it sit alongside codes of practice? Jane Crofts Should social media should be held to the same journalistic standards as other media outlets? Lauren Oldy How important is the truth versus storytelling.

Ged Caroll We've always believed good public relations should be open, transparent etc. Jemima Gibbons How should practitioners ensure that messages resonate in an era of fake news and post truth? Rob Bruce The importance of trusted brands in a post-truth world. Nick Jones What does transparency in public relations look like?

Aly Sandhaus Saxe Does anyone have the right to be forgotten?

Dissertation- Social Media Marketing: Consumers' perception

Claire Thompson Data and the science of measurement How can public relations be measured more effectively; focusing on whether public relations campaigns should be treated the same as marketing ones; using the same tools such as Salesforce and Marketo. Paul Wooding Measuring the effectiveness of video as a means of communication in the social sphere. Michelle Goodall How can data be used to improve the impact of campaigns? Rob Bruce Data visualisation looking not just at economist infographics and similar but a historical review of people such as Florence Nightingale who understood the importance of conveying a story succinctly in an as easy to understand form as possible.

Rob Ashwell Does reputation have a monetary value? The campaign was successful because they can attract the audience awareness.

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Combining Direct marketing and Sales Promotion as an element in IMC The other IMC tool is direct marketing, direct marketing itself is a form of advertising and it can be defined as a system of marketing that held by the company to interact directly with the audiences to generate a quick response. The response from the consumer can be a variety it depend on the situation.

Sales promotion is a marketing activity that provides an extra value to sales force, distributors, or the target consumer to stimulate the immediate purchasing. Sales promotion is also important in this IMC approach because some of people might buy some good because of the free gift, they not really interested to the product but they want the awards behind them.

Combining these two strategies is a good way to force the sales in a company and we can see from the case study given. We find that Tucker using a combination of Direct marketing and sales promotion system to generate the promotion of Century printers. It is stated that Tucker is using a direct mail to reach the audience and promotional product marketing to stimulate their ego and give them a free gift along with the video such as a package of microwave popcorn. Why Tucker did very successful in this step, because he can segment the market, give an interesting advertising through the mail and posters and give a promotional product to stimulate them to purchase the printers or create a curiosity and also give a business reply card that is very important for the company to know the response and feedback.

Personal selling Personal selling is a marketing activity that involves a two group, the sender and the receiver, and a person to person communications. Personal selling is evolving from a focus on persuasive techniques used to sell a product or services to much more marketing oriented partnership with the consumer, and they attempting to establish a long term relationship. This marketing system most used in Multi Level Marketing company because in the Multi Level Marketing there is no advertising in the mass media, so the distributor of the company have to promote their own product by themselves and the most important in the personal selling is we have to build a good relationship for a long term to consumer so they believe the product we sell and then purchase it.


From the case study given it is stated that Tucker is using personal selling combining with the direct marketing because he send a direct mail with a business reply card for consumer who want to know more about the printers. Those who replied the company will send a salesperson to give a live demonstration. In this personal selling system, Tucker would make more improvement if he not just give a live demonstration to one who replied the business card, but give the demonstration to all the company partner and also held a grand demo of the Century printers so the company can create the new perception of the product.

Its purpose is to establish and maintain a positive image of company among its various public. Beside that the public relation is also related to word of mouth. Word of mouth is one of the most effective ways to promote something, because it can spread the news with very fast and also because most of us is more influenced by something that we heard from our friend not from the advertising.

We more believe when our friend told us about the product and from the testimonial. In case study that is written that Tucker is using a public relation in his campaign of Century The new printing press was introduced to trade reporters at a special Color of Money press event and was also introduced to trade audiences at subsequent in office sales presentation. After the product was launched, the print campaign moved to testimonial with printers describing new uses they found for the press.

These word of mouth success stories were relayed to A. B Dick marketing manager by field salespeople. In this kind of advertising what Tucker did is good enough; he combining the testimonial in the advertising that make the ads stronger and make the consumer believes the product. Beside that the company also distributed the Color of Money newsletter to promote the success stories and new uses of the press. Creative strategy and the major selling idea of Century Creative strategy in marketing can be used in advertising campaign.

Determining the theme around which will be built is a critical part of the creative process, as it sets the tone for individual ads and other forms of marketing communication that will be used. A campaign theme should be a strong idea, as it is the central message that will be communicated in all the advertising and other promotional activities.

Marketing Dissertation Topics

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